Archive for the ‘chiropractic marketing’ Category
Here’s an interesting question for you to consider: Do you want to keep your chiropractic internet marketing in-house or do you want to hire a professional? There are pros and cons to both, and the answer lies in your particular situation. Let’s check out the advantages and disadvantages of both.
Advantages of in-house chiropractic internet marketing
- There is a lower monthly cost involved in using someone already employed by you.
- The staff knows your practice intimately. Your staff has a good understanding of your clinic’s particular services and, therefore, is able to describe your specialties easier than those who don’t know the specifics of your particular practice.
- You can communicate anytime. Being in-house it is easier to set up times to have meetings or just to chat about situations on the fly.
Disadvantages of in-house chiropractic website marketing
- The staff may not be fully aware of what SEO (search engine optimization) is, let alone how to accomplish it. In that case, a lot of education and training will be needed to make sure SEO gets done right.
- The staff may be overworked. Sometimes the time it takes to do SEO can be underestimated. It is an ongoing process that can actually be a full-time job. If a marketing manager has been told to do SEO as well as his or her full time job, obviously that person will be overworked and feel overwhelmed.
- Attention needs to be paid to detail. This goes together with Point #2. If the staff is overworked, they have no time to check out search engine news and keep up-to-date on how the search engines have changed the game each week and what needs to be done to implement those changes to keep your clinic internet presence up in the rankings.
Advantages of using an outside professional
- Chiropractic marketing companies are specialists in the field. They have experience in working on numerous clinics and their websites and optimizing them for SEO. They know, first hand, what works effectively and what doesn’t.
- There is a dedicated team at the company who will be working on your site and can give it the attention it requires.
- The company has a specific plan and won’t be just jumping around, going from short term tactic to short term tactic with no organized strategy and no clear way to reach your desired goals. In other words, they have an “integrated” internet marketing strategy.
Disadvantages of a chiropractic internet marketing company
- Let’s face it, it can get expensive, but costs vary widely from company to company. Some companies out there are charging $600-$700 a month for their services. It is definitely worth your while to shop around and research before you buy.
- There is usually a commitment. Most chiropractic internet marketing companies will want you to sign up for at least six months to a year.
- Account management can be a problem. With high turnover rates at many companies, especially the big ones, there may be a chance that you’ll get handed from account manager to account manager just when you were building a relationship of trust. You may have to start over again, maybe even have to redesign and reiterate your strategy with the new manager.
Now that you’ve taken a moment to look at the pros and cons of both keeping your internet marketing in-house or hiring a professional, the solution to SEO and your internet marketing strategy will depend on the size of your practice, the time and staffing you can devote to it, and your overall long-term goals.
Now, of course, we are a chiropractic internet marketing company that specializes in helping chiropractors with their internet presence. So, I will admit that I am a bit biased on the side of your hiring an expert to do it right. If you are thinking of hiring a company to develop and implement your internet marketing strategy, it is tremendously important for you to hire one that specializes in chiropractic clinics. Why? Because we understand the chiropractic profession intimately. Therefore, in the long run it will save you both time and money not having to explain what chiropractic is about to some general SEO company. There are several of us out there.
If you are going to go with an outside company, be sure to read the fine print. Look at the bottom of their page for a disclaimer. If they have one, read about their “typical” results. You don’t want to be fooled by outrageous claims even though such hype can be enticing. Remember, your internet marketing strategy is just one stream of new patient leads. Even though chiropractic internet marketing is fast becoming a great source for new patient leads, and even though internet marketing gets more important with every passing day, and even though it is a crucial area in which to generate new patient leads, it is still not the only source of marketing you will need to succeed in your practice.
Whether you choose to keep your internet marketing in-house or to hire a professional, you want to be sure that the time and money you spend on SEO gets you where you want to go. A member of your staff that does your internet marketing for “free,” while squeezing those efforts in-between other tasks, may “cost” you in the long run. A professional whose sole focus is internet marketing, won’t lose sight of your goals. Internet marketing is essential to your practice, so choose your chiropractic internet path wisely.
The “hottest” buzz word on the internet today is Social Media. For those of you who would like to consider Social Media marketing as part of your overall chiropractic internet marketing strategy, but aren’t quite sure what all the buzz is about, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.”
Social media marketing may seem familiar in some ways to other chiropractic marketing strategies you’ve engaged in in the past, and yet unfamiliar at the same time. In the “familiar” category, you wouldn’t consider any type of marketing plan without taking the time to understand what you’re doing and what you want to get from it. It’s important to ask yourself, “What are my goals?” Once you’ve decided what you want, it’ll be easier for you to use social media to your biggest advantage.
When you are ready to begin your social media effort, but before you start, it will be crucial for you to make certain that you “own your name” on all the social media outlets, i.e., be certain that your name or the name of your clinic is procurable so that you can use precisely same name on each and every one of the social channels you desire to use. When you’re ready, there’s a service, which is totally free, that can help you with your search. That who is knowem.com. This service will find out where your name is and/or if it’s available for use or not on a sufficient number of social media sites.
The next step, once you have all your social media accounts secured, is to choose where you want to be active. Beginning with only a small number of social media sites is preferable because, let’s face it, you have a clinic to run and patients to see. You won’t want to get active in too many social media sites. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube
What successful social media activity will do for you is build a true presence in your community. What you don’t want to do is “sell” on your social media sites, which is to say don’t sell your clinic, don’t sell services or products, don’t sell anything! The benefit of social media is for you to go out and network with the community. Sure, let them become aware what you do, but do it by becoming a participant. There is actually no difference between the way social networking works and the way you normally network offline. It is important to be clear on this point, people on social media do not want to be sold to! What might be a beneficial idea to think of social media sites like a neighborhood backyard barbecue. People are standing around chatting about who they are and what they do, and then a person asks you what you do. Or, maybe you start the conversation by (just) stating, “Hi, I’m Dr. ____. The same dynamics apply with social media. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer the questions and concerns that let people know who you are and gets them interested in the who that’s you!