Chiropractic Marketing

The “hottest” buzz word on the internet today is Social Media. For those of you who would like to consider Social Media marketing as part of your overall chiropractic internet marketing strategy, but aren’t quite sure what all the buzz is about, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.”

Social media marketing may seem familiar in some ways to other chiropractic marketing strategies you’ve engaged in in the past, and yet unfamiliar at the same time. In the “familiar” category, you wouldn’t consider any type of marketing plan without taking the time to understand what you’re doing and what you want to get from it. It’s important to ask yourself, “What are my goals?” Once you’ve decided what you want, it’ll be easier for you to use social media to your biggest advantage.

When you are ready to begin your social media effort, but before you start, it will be crucial for you to make certain that you “own your name” on all the social media outlets, i.e., be certain that your name or the name of your clinic is procurable so that you can use precisely same name on each and every one of the social channels you desire to use. When you’re ready, there’s a service, which is totally free, that can help you with your search. That who is knowem.com. This service will find out where your name is and/or if it’s available for use or not on a sufficient number of social media sites.

The next step, once you have all your social media accounts secured, is to choose where you want to be active. Beginning with only a small number of social media sites is preferable because, let’s face it, you have a clinic to run and patients to see. You won’t want to get active in too many social media sites. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube

What successful social media activity will do for you is build a true presence in your community. What you don’t want to do is “sell” on your social media sites, which is to say don’t sell your clinic, don’t sell services or products, don’t sell anything! The benefit of social media is for you to go out and network with the community. Sure, let them become aware what you do, but do it by becoming a participant. There is actually no difference between the way social networking works and the way you normally network offline. It is important to be clear on this point, people on social media do not want to be sold to! What might be a beneficial idea to think of social media sites like a neighborhood backyard barbecue. People are standing around chatting about who they are and what they do, and then a person asks you what you do. Or, maybe you start the conversation by (just) stating, “Hi, I’m Dr. ____. The same dynamics apply with social media. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer the questions and concerns that let people know who you are and gets them interested in the who that’s you!

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